A critical component of
your website's trail to success is to make it friendly for Search
Engines.
Some call this
Search
Engine Optimization, but we call it Search Engine Marketing because
that is what this technique is all about.
Search Marketing is an
integral part of your website's design and development. You can have the most
eye catching and beautiful website in the world, but if the search
engines can't read it, the site really doesn't do you much good.
Many commonly used Web
techniques will stop a search engine in its tracks and that site
will go unread and not show in the search queries of your prospects.
"According to a recent
study, more than 60% of websites lack the proper programming to be
ranked properly by internet search engines"
(full
article)
The International
Webmasters Association issued Mickey Wesler, owner of Mountain Path
Media, a certificate acknowledging her abilities in Search Engine
Marketing. Mickey believes this technique is part art and part
science.
Whether Mountain Path
Media develops your site from scratch or if we are revitalizing your
current site. You can be assured that we will build in the
best practices of Search Engine Optimization or Marketing as part of
the process. We wouldn't have it any other way.
For more information on
the steps we take or more detail about this process
e-mail
us.
